Knot API - Product Design Case Study
Client
Knot APIType
Product Design
Design Systems
Mobile Design
Timeline
2022 - 2025
Tools
Figma
Rive
Slack
After Effects
Overview
Knot API is a platform that helps users connect and manage their financial accounts with ease. As a freelance product designer from July 2022 to June 2025, I partnered with Knot API to elevate their product experience, build scalable design systems, and support their rapid growth.
My Role
- Freelance Product Designer (July 2022 – June 2025)
- Led design for web and mobile products and features
- Collaborated with engineering, marketing, sales, and customer success teams
Challenges
- Create a unified design system for a fast-growing startup
- Design intuitive interfaces for developers and enterprise clients
- Support multiple teams with consistent, high-quality assets
Key Projects
- Designed product experiences that contributed to securing $10M in Series A funding
- Built a component library and design system to accelerate development
- Created developer-focused interfaces for API integration and documentation
- Developed marketing, sales, and customer success materials
Design Approach
- Focused on simplicity and clarity, allowing client brands (like American Express and Visa) to shine
- Built a design system that's easy to use, maintain, and scale
- Prioritized accessibility and developer experience following WCAG 2.1 guidelines
Collaboration
- Worked closely with engineering to implement design systems and best practices
- Partnered with marketing, sales, and customer success to deliver tailored assets
- Fostered open communication and rapid iteration using Figma and Slack
Results
- Helped Knot API secure $10M in Series A funding
- Established a scalable design system and component library
- Launched cohesive mobile and web design systems adopted across teams
Additional Resources
This case study represents work completed as a freelance product designer. All designs and implementations were done in collaboration with the Knot API team.
